To be effective in your communications, you need more than a catchy tagline and cool digital media. You need a thorough, strategic plan made to drive your audience to take action.

The Three Phases of Strategy Development

PHASE 1: LEARN

• Determine how you align to your organization’s mission

• Listen to your audience’s needs

• Develop a written strategy with clear goals

• Establish internal processes to support implementation

PHASE 2: CREATE

• Produce valuable content

• Implement your strategy

• Connect with your audience

PHASE 3: INNOVATE

• Measure what matters

• Continuously improve in tiny increments

• Evaluate emerging technologies

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